Operations - B2B

Demand Generation Manager (Email Marketing)

Pune   |   Full Time

Responsible for innovating, managing and optimizing B2B Online Publishers platform & marketing campaigns

Increased deliverability by developing opt-in strategy based on differentiating type of campaign specs 

Managing database hygiene, segmentation, and deliverability health of email campaigns 

Build email marketing execution plans with an emphasis on data mining & co-ordinate with Data mining team 

Develop email marketing automation campaign strategy 

Successfully migrated all B2B marketing email campaigns into in Internal CRM 

Confirm data governance alignment upon program creation (GDPR campaigns) 

Closely working with bidding team to understand the client requirement 

Handling clients emails and queries elated email marketing campaign 

Coordinate with content marketing team for content syndication abstracts 

Analysis the email campaigns to find out the result of each campaigns 

Manage all aspects of creative email design, HTML template

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